Select Page

Hi! I’m Sue

Strategic Advisor + Facilitator 
Executive + Emotional intelligence Coach

Glad to meet you. I’m Sue Ross and I help people create the opportunities they’ve always wanted.

In other words: I’m a holistic business coach who helps entrepreneurs build businesses they love without sacrificing their souls to do it.

(Because scaling your business means combining your bright, burning zeal for your work with a defined plan and strategy.)

Sue Ross

Running a business is like doing a 1,000-piece jigsaw puzzle. Blindfolded. And there are multiple different pieces that could fit in multiple different places, and it’s up to you to figure out what goes where.

Time-consuming? Yes. Frustrating? You bet. An exercise in futility? It’ll definitely feel that way.

But if you’re good at it, putting together puzzles blindfolded can be a lot of fun.

“Almost immediately, Sue made me look deeper into the reasons why I felt stuck and helped me get out of old habits that were dragging my business down. Sue helped me set goals that I could follow through on. And as a result, I saw an increase in my business – but I also gained confidence as a businessperson and artist!”

Why did I become an entrepreneur? It was part destiny, part necessity.

As a child, my favourite game to play was “store”. When I was a youngster, my dad inherited an old cash register from his work, and he gave it to me. I spent hours ringing up purchases, recording sales, and managing inventory. When I wasn’t playing “store”, I was playing “office” – taking my mom’s mail and redistributing it to her later.

When I got older, I started doing the same thing, but with real money and real business challenges this time.

As an eager 20-something looking to make my mark on the world, I entered the workforce to find that none of the opportunities in front of me gave me what I needed in order to feel fulfilled. 

So instead, I created my own opportunities.

College wasn’t for me. 

That’s why I left after a year – because I could tell that college wasn’t going to get me where I wanted to go. I decided to throw myself headfirst into the business world and learn by doing.

What I didn’t expect to learn? Was that business growth and personal growth are the same damn thing.

Your business is an extension of you. And the more you put off investing in your own personal growth, the longer it will take you to hit your business goals. 

Of the many difficult lessons that all entrepreneurs must learn, the one that has benefitted me the most is this:

The more you grow as a person, the easier it is to handle professional challenges and navigate business growth.

Qualifications & Track Record

That’s why all of the work that I’ve done has been in some kind of a supportive capacity. Here’s what I mean:


  • Certified EQ-i 2.0 / EQ360 Emotional Intelligence Coach
  • Learner Centred Instructor Certification (Okanagan College)
  • Graduate Certificate in Executive Coaching, Royal Roads University (Winter 2021)

Recent Experience


  • Non-directive coaching
  • Strategic planning
  • Operations management
  • Workshop facilitation
  • SaaS tool consulting
  • Growth coaching (1:1/Group)
  • Website development
  • Marketing strategy

Since I live in the Okanagan, let’s use a vineyard metaphor.

Every grapevine needs a trellis to guide its growth. Without a trellis, the vines collapse in on themselves and block the sunlight from reaching the leaves and grapes. As a result, the grapes become acidic and start to rot.

The exact same thing is true of business. If you want your business to become the Veuve Clicquot of your industry, you need the right systems and support in place to guide your growth and ensure your business doesn’t rot from the inside out.

And nothing gives me more joy than watching the seedling of an idea turn into a successful business that changes your life.

How do we do that? How do we guide your business from conception to massive growth?

By fitting the various pieces of your business and life together in the exact right configuration that makes it all work together. By creating your mosaic.

How do you know if we’re a good fit?

We’ll go together like bacon & eggs if you:

  • Care about personal growth and are ready to become the best version of yourself
  • Have an open mind and are willing to try new things
  • Want to develop a way to stay organized as your business grows
  • Need efficient and easy-to-understand solutions for complex problems
  • Are ready to finally get the “OMG everything is on fire” monkey off your back  

Are you ready to grow your business while keeping your sanity & your soul? Contact me today and let’s create a strategic plan that works.

Featured Articles

Check out some of my latest articles on strategy, mindset and growth. 


Self-Sabotage: How to Stop it in Its Tracks and Grow Your Business

How can you defeat the brain and get what you really want, whether it’s a new client, a new investor, an audience of raving fans, or something else?


How Boundaries Can Make You a Better Entrepreneur

As someone who has dedicated themselves to a life of self-employment in one capacity or another, having strong boundaries in my professional life is imperative. Learn what to look for and how to implement some positive changes. 


My Most Successful Failure

Launching and growing this business was one of the most challenging, rewarding, and humbling experiences I’ve ever had. I’m forever grateful to my business partner in this for the shared experiences and lessons.

Read what my first business taught me about failure, strategy, and mindset.



Schedule a Call

Click here to book your free 30-min discovery call